6 ways to socially reach nonsocial prospects

12/20/2013 | HeinzMarketing.com

Not all businesses have customers who are active on social media, but marketers can still use the medium to reach those prospects indirectly. Marketers can listen for signals from the customers' employees, follow company pages and use alerts on Google or LinkedIn to watch for online activity. Marketers can also follow the customer's competition to collect information.

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