The Associated Press updates Android app with tile-based navigation

12/20/2013 | Mobile Marketer

The Associated Press hopes to meet mobile consumer multiscreen demand with a tile-based update to its wire news services application for Android users. The update is meant to make navigation easier and reflects changes made to the AP's iOS app update in October 2012. "For AP creating a successful mobile app is a delicate balancing act between the user experience, adding value for our more than 1,100 contributing members and creating a viable business that can support growth ongoing," The AP's Michael Boord said.

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