Chanel ad targets younger audience via fashion blog

12/20/2013 | Luxury Daily

Chanel is introducing a mobile banner advertisement for its Chanel N°5 fragrance that appears on New York magazine's fashion blog, The Cut. The banner ad is designed to blend in with the design of the page and avoid distracting the reader with bright hues. Viewers are prompted to click on the ad to see a short film about the history of the fragrance on Chanel's website.

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