How a local video store keeps its doors open

12/20/2013 | Andy Sernovitz blog

Austin, Texas, video-rental store I Luv Video has managed to survive while others shut down because of its loyal fan base, Andy Sernovitz writes. The store offers amnesty days on late fees, provides beer on Tuesdays to draw customers in to discuss movies and has a knowledgeable staff that gives personalized recommendations with a touch of humor, he writes.

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