Report: Most marketing still not integrated

12/20/2013 | eConsultancy.com

While most organizations integrate some of their marketing activities, all but 12% lack the ability or infrastructure to fully integrate all marketing operations, according to a report from Econsultancy and Adobe. Some 5% said they had no marketing integration. The divide might be part technological, with only 19% of respondents saying they used technology that manages multichannel campaigns.

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