Report: Most marketing still not integrated

12/20/2013 | eConsultancy.com

While most organizations integrate some of their marketing activities, all but 12% lack the ability or infrastructure to fully integrate all marketing operations, according to a report from Econsultancy and Adobe. Some 5% said they had no marketing integration. The divide might be part technological, with only 19% of respondents saying they used technology that manages multichannel campaigns.

View Full Article in:

eConsultancy.com

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY