Voice recognition helps mobile users find gifts in Toys R Us ad

12/20/2013 | MobileCommerceDaily.com

Mobile users can orally answer a series of questions to help them find the appropriate holiday gift in a new Toys R Us holiday campaign. The ad uses voice recognition to gauge responses and direct users to the relevant product page. "Consumer data shows that voice recognition is a service that resonates well with our core demographic -- moms," said spokeswoman Katie Reczek.

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