Virgin Mobile rolls dice with Moss ad

12/21/2005 | Advertising Age (tiered subscription model) ·

Fresh from a 30-day stint in rehab and recently dropped from H&M and Chanel ads, Virgin Mobile has signed Kate Moss to be its spokeswoman in a new ad campaign. The cocaine-scandalized supermodel reportedly will earn $2.1 million for the self-effacing ad in which she plays up her softer, more genteel side.

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Advertising Age (tiered subscription model) ·

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