Publicis to acquire Digitas for $1.3B

Paris-based advertising holding company Publicis Groupe has agreed to acquire interactive advertising firm Digitas for $1.3 billion in cash. Digitas' worldwide revenues last year were $350.4 million, and the deal reportedly constitutes the industry's biggest since WPP Group purchased Grey Global Group in 2005.

View Full Article in: · Boston Globe (tiered subscription model), The · Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, and Mamá
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA