Study: Underage exposure to liquor ads jumps

12/21/2006 | Adweek

Liquor companies are devoting more ad dollars to cable and spot TV, creating a surge in underage viewer exposure to spirits advertising, a study by the Center on Alcohol Marketing and Youth at Georgetown University found. After distilled spirits companies broke a self-imposed ban on TV advertising, 1.4 million alcohol ads at a cost of $4.7 billion ran on TV between 2001 and 2005.

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