Under the power of your own perfume

12/21/2008 | Economist (free content), The

Cologne doesn't just change the way you smell; it can also change the way you act. A group of researchers at the University of Liverpool found that men who wore a particular commercial scent displayed signs of increased self-confidence that were more attractive to women -- even those with no way of appreciating the scent itself, because they were observing the men via video.

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Economist (free content), The

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