Charmin rolls out annual Times Square effort

12/21/2009 | MediaPost Communications

Charmin's holiday-season "Enjoy the Go" campaign, which installed 20 clean, fully staffed restrooms in New York City's Times Square, has been expanded to include mobile media, and features including a giant toilet for photo ops and a video "can-fessional" booth. The campaign, started in 2006, also adds a charity component, with Charmin donating a dollar per restroom visitor to organizations chosen by celebrities.

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