Exec: Behavioral targeting is too reductive

12/21/2009 | Forbes

Narrow targeting may seem attractive, but it fails to tap into the complexities of human behavior, according to Leo Burnett's chief creative officer, Susan Credle. "Advertising exposes people to choices," Credle says in this interview. "Advertising might show me something that I'd never thought about before, something that might make a difference in my life."

View Full Article in:

Forbes

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA