Exec: Behavioral targeting is too reductive

12/21/2009 | Forbes

Narrow targeting may seem attractive, but it fails to tap into the complexities of human behavior, according to Leo Burnett's chief creative officer, Susan Credle. "Advertising exposes people to choices," Credle says in this interview. "Advertising might show me something that I'd never thought about before, something that might make a difference in my life."

View Full Article in:

Forbes

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Digital Ad Sales Systems
Discovery Communications
New York, NY
Director of Sales, East Coast
DeviantART
NY, NY
Product Marketing Consultant
Sand Cherry Associates
Philadelphia, PA
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations
Product Marketing Manager-B2C
RetailMeNot
Austin, TX