Exec: Behavioral targeting is too reductive

12/21/2009 | Forbes

Narrow targeting may seem attractive, but it fails to tap into the complexities of human behavior, according to Leo Burnett's chief creative officer, Susan Credle. "Advertising exposes people to choices," Credle says in this interview. "Advertising might show me something that I'd never thought about before, something that might make a difference in my life."

View Full Article in:

Forbes

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY