Giving coupons a social spin

12/21/2009 | Advertising Age (tiered subscription model)

Groupon.com leverages its 2 million subscribers to offer daily deals and discounts, forming a nexus of social networking and online shopping. Companies use the site to boost awareness of their brand, and to piggyback on the site's social-commerce infrastructure, experts note. "It's commerce layered on top of the social graph," says company founder Andrew Mason. "It's a method of buying things that's propagated over sharing tools like Facebook or Twitter, without which it couldn't exist."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY