Giving coupons a social spin

12/21/2009 | Advertising Age (tiered subscription model) leverages its 2 million subscribers to offer daily deals and discounts, forming a nexus of social networking and online shopping. Companies use the site to boost awareness of their brand, and to piggyback on the site's social-commerce infrastructure, experts note. "It's commerce layered on top of the social graph," says company founder Andrew Mason. "It's a method of buying things that's propagated over sharing tools like Facebook or Twitter, without which it couldn't exist."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY