Kraft shifts Lunchables to McGarryBowen

12/21/2009 | Advertising Age (tiered subscription model)

Kraft is moving its Lunchables business from DraftFCB to McGarryBowen and says McGarryBowen, "known for truly breakthrough marketing, is the ideal partner to help moms understand the innovations taking place in the Lunchables brand." The two Chicago agencies have taken responsibility for most Kraft brands over the past couple of years.

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