New ideas to lure shoppers prove successful for Massachusetts center

12/21/2009 | Boston Globe (tiered subscription model), The

Legacy Place, a Massachusetts open-air shopping center, is using entertainment, including new movies and bowling, a range of shopping choices and other strategies to attract shoppers, instead of traditional tactics such as offering pictures with Santa Claus. The center's fresh thinking is working, as Legacy Place merchants say their sales are better than projected.

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Boston Globe (tiered subscription model), The

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