Social media steers year's best and worst campaigns

12/21/2009 | Wall Street Journal, The

The best ad campaigns of 2009 included a viral video for Danone's Evian water showing babies Rollerblading, and another that invited amateurs to create Super Bowl ads for Doritos. An iPhone app for PepsiCo's Amp energy drink that offered pickup lines for various stereotypes of women is listed among the worst.

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Wall Street Journal, The

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