4 tips for providing amazing customer service

12/21/2011 | Forbes

Providing standout customer service is a powerful way to attract and maintain customer loyalty, writes Christine M. Riordan, a professor of management at the University of Denver. The best customer service starts with caring employees, who focus on establishing relationships and addressing customers' problems, she writes. It's possible to train employees who don't already excel at customer service to be more empathetic.

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