Are you embracing the fundamental tools of online marketing?

12/21/2011 | Fast Company online/FC Expert Blog

Digital marketers constantly have to master new technologies, but it's important to remember the human principles underlying all digital outreach, writes Howie Jacobson. Whether you're using social media, mobile or banner ads, your aim should be to foster relationships, create an "emotional bond with customers" and find an efficient, cost-effective way to implement the technology. "No matter what the next round of innovation will produce, the fundamentals of human to human interaction will remain," Jacobson writes.

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Fast Company online/FC Expert Blog

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