The keys to sending promotional items to generate real results

12/21/2011 | MarketingProfs

Promotion-based marketing campaigns can be devastated by common mistakes, such as inefficient or mistimed distribution of the promotional item to the wrong people, writes Steve Benidt. Consider your promotional item the "ambassador" of your company, which will help you think past the price point and focus on the correct message, delivered in a timely manner to the right prospect.

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