Luxury auto brands are wheeling and dealing at Christmas

12/21/2011 | Wall Street Journal, The

Luxury automakers are pushing hard this holiday selling season. Lexus, Mercedes, BMW and Audi have seasonal campaigns coupled with deals surrounding favorable financing, early-lease withdrawal, discounts and wider dealer discretion. Some downmarket brands such as Acura are playing off the car-as-Christmas-gift theme with parodies of extravagance, positioning themselves as practical luxury.

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Wall Street Journal, The

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