Tips for creating top-notch content for your website

12/21/2011 | Small Business Trends

Blog posts and other forms of content on your website can help to attract customers, but only if they are high quality, writes Lisa Barone of Outspoken Media. It's important to determine who your target audience is and how the content will help to increase your customer base, she writes. "If you’re going to dedicate resources to creating content, you want to make sure it's having a positive effect on your bottom line," she writes.

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