3 tips for strong social strategies in 2013

12/21/2012 | Marketing-Interactive.com (Singapore)

Although social media is now a well-established discipline of the marketing field, that doesn't mean it's easy, Blugrapes founder Ryan Lim writes. Start 2013 with solid social practices such as hiring employees with formal social media training or clear track records, figuring out which social platforms are most relevant to your customers, and backing away from open advertising and promotions on social channels, he argues. "Brands should focus their efforts towards having meaningful conversations and engagements as their staple. This is the right way towards building brand love," he writes.

View Full Article in:

Marketing-Interactive.com (Singapore)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY