Apps not the sole answer to mobile strategy

12/21/2012 | Mobile Marketer

Mobile applications are an important way to reach consumers but a mobile strategy needs to be more diverse, writes Rimma Kats. Mobile websites, QR codes and SMS as well as mobile advertising all have their roles to play as part of a larger marketing plan. "An app should be integrated into a larger campaign, or be a part of a larger mobile presence that should also include mobile Web and social campaigns," said Kunal Gupta, CEO of Polar Mobile.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY