Mobile coupon use surges over holidays, and users demand more

12/21/2012 | MobileCommerceDaily.com

Mobile users are embracing mobile coupons for their holiday shopping, according to figures from GfK Roper and SapientNitro. Mobile coupon usage this holiday season is almost double that of last year, with a third of users taking advantage. More than half of mobile users say they would like to see in-store mobile coupons.

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