McCann garners creative duties for Cheerios abroad

12/22/2005 | Adweek

Interpublic Group-owned McCann Erickson will soon handle creative chores for Cereal Partners' Cheerios brand in overseas markets. On Jan. 1, the London branch of McCann will assume duties on the $15-20 million account, formerly held by Publicis Groupe's Saatchi & Saatchi.

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