Giving Christmas a brand makeover

12/22/2006 | NYTimes.com

Christmas as a brand has become cliche, according to Pentagram designer Michael Bierut and his partners who, all in fun, took a stab at sprucing up the brand by renaming it x.mas. The x.mas brand could unite participants in the season and give retailers the chance to buy into the brand and help spread holiday cheer.

View Full Article in:

NYTimes.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
DeviantART
Los Angeles, CA