Hulu's uniques drop in November

12/22/2008 | Advertising Age (tiered subscription model)

Nielsen VideoCensus data indicates the number of unique viewers watching programming via Hulu dropped in November, to 7.5 million from just more than 9 million. However, total viewing increased to 220 million video streams in November, up 7% from 206 million in October. This was the first time Hulu had fewer viewers month-to-month since it went public in March.

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