A new life for used books

12/22/2008 | Harvard Business Review online

In just five years, three college buddies from Notre Dame turned their used textbook e-tailing site into a $21 million company with 200 employees. But Better World Books isn't just about profits. By partnering with libraries across the country, the company has donated some $5.5 million to literacy and education causes, diverted thousands of books from landfills and purchased 2,400 tons of carbon offsets. Authors Christopher Gergen and Gregg Vanourek say Better World exemplifies the "triple bottom line," boosting people, planet and profits at the same time.

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