3 ways to kill your social buzz

12/22/2009 | SmartBrief/SmartBlog on Social Media

It's incredible how quickly a few bad decisions can destroy a fan community, writes Andy Sernovitz. Overexposure, laziness and blurring the line between fans and paid promoters can all kill off your word-of-mouth buzz in a flash, he notes. "The best word-of-mouth marketers are always working to nurture and grow their fan base, and they know how to avoid the common mistakes that can kill the conversation," Sernovitz adds.

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