It's time your customers met the three Ts

12/22/2009 | Harvard Business Review online

Three key trends -- transparency, tribes and talent -- are making customer service more responsive and more efficient, writes John Sviokla. By laying bare the nuts and bolts of your operation, he argues, you can build a more dynamic relationship with your customers; by tapping into passionate cliques you can take your customer base in new directions; and by providing venues for your customers to share their talents and discoveries, you make your entire operation more efficient.

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