Yahoo! extends Martha Stewart partnership

12/22/2009 | Brandweek · PaidContent.org

Yahoo! and Martha Stewart Living Omnimedia have extended their recent alliance across print, television and the Web, including a series of webisodes running as banners on MarthaStewart.com and featuring Stewart alongside Yahoo!'s Web Life editor. Yahoo! is seeking to build its female audience base, while MSLO is looking to increase online revenues.

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Brandweek · PaidContent.org

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