10 business insights from the work of Michael Porter

12/22/2011 | Harvard Business Review online

Michael Porter has made an impact on the way people think about business and competition, but many managers don't really understand his work, writes Joan Magretta of Harvard Business School. She lists 10 insights she gained by working on a guide to help people get a better grasp on Porter's work. For example, businesspeople should remember that successful growth must lead to increased profits. "Competition is about profits, not market share," she notes.

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