Data is the social media marketer's secret weapon

12/22/2011 |

Tools such as CalmSea and InfiniGraph are giving marketers new ways to hone their social media strategies and to build more effective advertising campaigns, Jason Cormier writes. In the coming year, the best marketers will differentiate themselves by looking beyond basic analytic tools to develop sophisticated data-based strategies and methods for measuring return on investment, Cormier argues.

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