Fearing backlash, Facebook explains its ad policy

12/22/2011 | New York Times (tiered subscription model), The

Facebook explained the presence of advertising on the social network this week, offering users a video primer on how ad impressions keep the network free. Under the headline, "About Ads: Ever wonder how Facebook makes money? Get the Details," a product manager explained Facebook's billion-dollar costs as a rationale for ads such as "Sponsored Stories."

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New York Times (tiered subscription model), The

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