Greenpeace goes mobile for Rainbow Warrior III launch

12/22/2011 | Drum (Glasgow, Scotland), The

Greenpeace is using mobile-marketing techniques for the launch of its Rainbow Warrior III ship. Invitations to the launch party featured QR codes that Greenpeace staff could scan, allowing the group to track attendees and coordinate its e-mail outreach. "Mobile made the whole process fast and accurate," said digital marketing coordinator Molly Brooks.

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Drum (Glasgow, Scotland), The

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