IdeaPaint shows how B2B can rival B2C for fun

12/22/2011 | Inc. online (free registration)

IdeaPaint exemplifies the way to instill the fun of B2C marketing into B2B ads, writes Erik Sherman. Under CEO Bob Munroe, the surface-to-whiteboard company markets itself aggressively with a paint-sample program, with more than two-thirds of samplers becoming paid customers. It uses social media to suggest creative ways companies can convert their spaces and runs makeover contests.

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