Should you be advertising on retailers' websites?

12/22/2011 |

Brand marketers are starting to pour resources into buying ads on retail websites, writes Jake Bailey. That's a potent strategy for driving in-store sales, since people viewing a retail site are all but certain to be receptive to marketers' overtures. "It's imperative to get the most bang for your buck, so the most savvy marketers are shifting more of their digital media budgets to retail websites," Bailey writes.

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