Berlin Cameron lands Heineken light launch

12/23/2005 | Adweek

Heineken USA has awarded creative duties for its new Heineken Premium Light brand to Berlin Cameron United, a WPP Group agency. Media spending on the brand reportedly will be in excess of $40 million over the next year. Publicis Groupe will continue handling the brewer's Heineken and Amstel Light accounts in the U.S.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA