McDonald's speaks to bicultural Hispanics with "Flying Fry"

12/23/2007 | Brandweek

McDonald's will unveil TV, radio and online ads geared toward bicultural U.S. Hispanics aged 16 to 19, in an effort to better connect with the growing demographic. Hispanic agency iNSPIRE!, Dallas, was tapped to create the "Flying Fry" campaign, which features two teenagers in a french fry eating competition.

View Full Article in:

Brandweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY