McDonald's speaks to bicultural Hispanics with "Flying Fry"

12/23/2007 | Brandweek

McDonald's will unveil TV, radio and online ads geared toward bicultural U.S. Hispanics aged 16 to 19, in an effort to better connect with the growing demographic. Hispanic agency iNSPIRE!, Dallas, was tapped to create the "Flying Fry" campaign, which features two teenagers in a french fry eating competition.

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