1-800-Flowers.com holds the flowers

12/23/2009 | New York Times (tiered subscription model), The

Flowers soon may no longer be the top revenue source of 1-800-Flowers.com, which is shifting much of its business and marketing toward gift baskets and launching the brand 1-800-Baskets.com. To promote the effort, the company is running a campaign centering on the tag line "Give that warm, fuzzy feeling," including TV spots and virtual gifts that can be sent via Facebook or an iPhone app.

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New York Times (tiered subscription model), The

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