Airlines boost top tiers to maintain loyalty

12/23/2009 |

Seeking to maintain the loyalty of passengers who surpass the 75,000-mile mark, more airlines are adding "super-elite" tiers to their frequent-flier programs. Delta Air Lines and Continental Airlines have added a top tier for road warriors who reach 125,000 miles at a time when business travel as a whole is on the decline. While Delta won't disclose numbers for its Diamond level, Continental says about 20,000 fliers will qualify for Presidential Platinum -- out of 20 million members in its frequent-flier program.

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