Facebook's current strong performance is propping up the entire business of paid social-network advertising in the U.S. EMarketer estimates that U.S. marketers will spend more than $1.2 billion to advertise on online social networks in 2009, increasing to $1.3 billion in 2010 and $1.4 billion in 2011. That translates to 3.9% growth in 2009, 7.1% in 2010 and 7.7% in 2011. Much of the growth is coming from Facebook, which has a worldwide user base of 350 million. While Facebook has grown, MySpace has fallen off, both in traffic and revenues. To find out more about digital marketing and eMarketer's report, "Social Network Ad Spending: 2010 Outlook," click here.
Published in Brief: