Online video advertising is set to reach new heights in 2012, predict Alex Rowland and Nic de Castro. More sophisticated video-ad units, a pre-roll ad boom, better video-ad targeting and a blurring of the line between Web video and TV will help catapult the format to new heights. This year "was a mere glimpse of what online video advertising will become during the next few years. ... Video is on its way to the top of the heap," they write.
Online video ads will come of age in 2012
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|Online Advertising Specialist||
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Warner Bros. Entertainment Inc.
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Interactive Advertising Bureau
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|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||