Online video ads will come of age in 2012

12/23/2011 | SmartBrief/SmartBlog on Social Media

Online video advertising is set to reach new heights in 2012, predict Alex Rowland and Nic de Castro. More sophisticated video-ad units, a pre-roll ad boom, better video-ad targeting and a blurring of the line between Web video and TV will help catapult the format to new heights. This year "was a mere glimpse of what online video advertising will become during the next few years. ... Video is on its way to the top of the heap," they write.

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