"Facebook" is Web's top search term of 2012

12/23/2012 | MediaPost Communications

"Facebook" was the most searched-for term on the Web in 2012, marking the fourth year running the social network has won the honor. "Facebook" searches accounted for 4.1% of all search traffic, an increase of 33% from last year, likely because people are increasingly using search engines instead of URLs to navigate to their favorite sites.

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