Kantar Media rounds out abilities with acquisition of AdGooroo

12/23/2012 | Advertising Age (tiered subscription model)

WPP's Kantar Media is augmenting its abilities to measure paid media with a new planned acquisition. AdGooroo brings to the table measures or estimates of spending on paid search and digital video. Praising the company's methodology, Kantar Media North America CEO Terry Kent noted that "paid search, in particular, is a complex, fragmented medium with many different inputs."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY