Study finds mobile commerce augments other kinds of shopping

12/23/2012 | Mobile Marketing Magazine

Mobile commerce doesn't cut into online or in-store shopping but rather increases overall consumer spending, according to research by The BIO Agency, a digital marketing firm. More than 4 in 10 still say they refuse to use their devices to make any kind of purchase, however. Those in the 18-to-24 age bracket are the biggest mobile purchasers, though those between the ages of 45 and 54 were most likely to buy books via mobile.

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