A-B InBev looks to dance with SFX partnership

12/23/2013 | New York Times (tiered subscription model), The

SFX Entertainment's electronic dance music festivals have secured a major global partnership with an Anheuser-Busch InBev deal that may be worth as much as $25 million in 2014 and $35 million in 2015. SFX festivals include Electric Zoo in New York City, Tomorrowland in Europe and the Rock in Rio festival in Brazil. The appeal of SFX is "the ability to authentically attract the attention and affection of the millennial audience," said SFX founder Robert Sillerman.

View Full Article in:

New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Affiliate Solutions Consultant
Santa Barbara, CA
Associate Director of Ad Operations
Opera Mediaworks
New York, NY