Can advertising save music?

12/23/2013 | eMarketer

The music industry has been cut in half since 1999, dropping from $14.6 billion to just above $7 billion in 2012. But marketers are increasingly creating their own content and turning to music to target younger demographics, so advertising could be a way to keep the industry afloat. American Express recently paired directors with new music acts for short films, while Ford launched a Web series featuring new and old music acts.

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