Report: Tide, Clorox lead home care brands in social media

12/23/2013 | MediaPost Communications

Household brands may be a $24 billion industry, but they have a long way to go when it comes to digital advertising, according to an L2 report. Analysis of 56 home care products determined that half of the brands are "challenged" or "feeble" in their marketing through social media, mobile and websites. Tide and Clorox were clear leaders, earning "genius" scores due to their high numbers of social media followers and successful digital campaigns.

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